The preservation of wines, affects the quality of wines. Hans-Josef Becker while adhering to the wine tradition, had introduced a trend that proved to be a breakthrough in German wine-making. He used glass stoppers instead of corks while bottling wines. Glass stoppers not only made opening and closing the bottles an easy task, Becker found that it also helped in restoring the tastes of delicate wines, that was otherwise deteriorated in a corked bottle.
Well, it is also a innovation with respect to the whole look of a wine bottle, which might have also contributed to the marketing of Becker’s wines.