Whatever made Nestle commit this ‘intentional blunder’? A few days back I had read an article, which talked about women loving comfort foods, which included chocolates. It scrapped the age-old indulgence of women not only from its label but also from its product specifications. Nestle’s justification that they were written in a humorous tone, to restrict its usage to men, as there are not many male targeted products, is like saying that women regularly use men’s deodorants, shaving lotion and even ‘Yorkie bar’. I wonder if it had to target a chocolate bar only for men why did not he choose a relevant advertising strategy…why write slogans that point women more than targeting men.
However if it wanted to launch another version of the Yorkie bar, it could have used a Yorkie for portraying the Footie bar. Read More: Australian