Fortified bread: An extra punch to white bread

breadIt’s putting the two together and reaching the conclusion that George Weston Bakery in the US has got the keys to have a sustainable position in the market, as the bakeries are moving towards launching kid-friendly products. George Weston Bakery has coupled the extra soft variety of bread that kids love with nutrition that tends to be the look out of parents. X-treme Wheat Bread as the company has named it, has the exterme with all the nutrients required for children – calcium, folic acid, nine vitamins, fiber and iron. It is like the Ad of any new health drink, but this time it is fortified bread sandwiching health needs (public interest) and heavy profits.Thanks Slashfood

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