What sparks off a desire to have the food you saw in the restaurant hoardings or on the billboards? What makes your child pester you to get him the new chocolate in the Ad? When you actually taste the food, it ultimately tastes like any other food that you have cooked for dinner. Well, the main culprit is the food photographer who in alliance with the food stylist makes the most ordinary food look extraordinary. Food photography is the strategy of restaurateurs and food chains to market their food products.
The recent trend is Digital Food Photography, adopted by food giants to fashion their foods. If you are a food giant and want to know more, then buy Lou Manna’s latest book on Digital food photography and be the first food giant in the business of making sales through digital technology.
The sooner you trap your latest recipe in the menu for lights and camera – food styling, advertising, public relations, and digital media, the sooner you will be making money from your business…this is like a fashion designer, selling his brand.